The solar business, covered straight.

Market data, policy, and dealer economics — written for the reps and owners doing the selling. By the team building GRID.

Featured

Run your org July 20, 2026 · 3 min read

Six Logins, $77,000: What a 50-Rep Solar Org Really Pays to Run Itself

Ask a dealer owner what their software costs and they'll name two tools. The real number hides across six invoices and eight hours a week of admin glue. Here's how to find yours — and why the stack got this expensive without anyone deciding it should.

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Latest

Money mechanics July 16, 2026 · 4 min read

TPO Is the New Default. Most Reps Are Still Pitching Like It's 2024.

The homeowner tax credit is gone — but the tax credit isn't. It moved to the other side of the contract. Leases and PPAs are now the volume play in residential solar, and the reps who understand the mechanics are closing deals their competitors are walking away from.

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Industry July 12, 2026 · 5 min read

Solar Isn't Dead in 2026. The New SEIA Numbers Say the Opposite.

The tax credit died, companies folded, and everyone wrote the obituary. Then SEIA's Q2 2026 report landed — residential installs UP 6% year-over-year, and solar was 91% of everything new on the grid. Here's what's actually happening, and what it means if you sell.

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