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  <title>GRID Blog</title>
  <link>https://gridco.io/blog/</link>
  <description>The solar business, covered straight — for dealer reps and owners.</description>
  <item>
    <title>Six Logins, $77,000: What a 50-Rep Solar Org Really Pays to Run Itself</title>
    <link>https://gridco.io/blog/what-a-50-rep-solar-org-really-pays/</link>
    <guid>https://gridco.io/blog/what-a-50-rep-solar-org-really-pays/</guid>
    <pubDate>Mon, 20 Jul 2026 12:00:00 GMT</pubDate>
    <author>greg@gridco.io (Greg from GRID)</author>
    <description>Ask a dealer owner what their software costs and they'll name two tools. The real number hides across six invoices and eight hours a week of admin glue. Here's how to find yours — and why the stack got this expensive without anyone deciding it should.</description>
  </item>
  <item>
    <title>TPO Is the New Default. Most Reps Are Still Pitching Like It's 2024.</title>
    <link>https://gridco.io/blog/tpo-solar-new-default/</link>
    <guid>https://gridco.io/blog/tpo-solar-new-default/</guid>
    <pubDate>Thu, 16 Jul 2026 12:00:00 GMT</pubDate>
    <author>greg@gridco.io (Greg from GRID)</author>
    <description>The homeowner tax credit is gone — but the tax credit isn't. It moved to the other side of the contract. Leases and PPAs are now the volume play in residential solar, and the reps who understand the mechanics are closing deals their competitors are walking away from.</description>
  </item>
  <item>
    <title>Solar Isn't Dead in 2026. The New SEIA Numbers Say the Opposite.</title>
    <link>https://gridco.io/blog/is-solar-dead-2026/</link>
    <guid>https://gridco.io/blog/is-solar-dead-2026/</guid>
    <pubDate>Sun, 12 Jul 2026 12:00:00 GMT</pubDate>
    <author>greg@gridco.io (Greg from GRID)</author>
    <description>The tax credit died, companies folded, and everyone wrote the obituary. Then SEIA's Q2 2026 report landed — residential installs UP 6% year-over-year, and solar was 91% of everything new on the grid. Here's what's actually happening, and what it means if you sell.</description>
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